Voices in the Void

Thoughts on the struggle of content creation

Once upon a time, I was obsessed with content creation. At one point, I had an old-fashioned WordPress blog (that I’m still proud of), invested in photography equipment and props, and collaborated with a few beauty and wellness brands.

Growth was slow but on a steady, inclined slope.

Then, long story short, I got greedy and impatient, craving followers and wanting monetization. I only focused on external validation and worried myself sick over my content’s worth and the impact of constant judgment (visible or not).

This essay was inspired by that moment and explores the contradictions of creating and sharing content in today’s saturated digital age while emphasizing the importance of finding potential in our voices despite the pressures and uncertainties.

Photo by Sergey Vinogradov on Unsplash

Content almost seems like a curse nowadays—wondering where to put what, what thoughts go where, and whether there is even anything worth saying or sharing.

Thinking about content and shareability is an epidemic of its unique kind, bringing about paranoia: Has this been said before? Is this different enough? Will anyone see it? Will anyone care?

Everything content-related involves other people—worrying about their opinions, how they think, act, and do—ultimately trying to stuff billions of personalities into a few boxes. Then, you try to appeal to them with freebies or extras you spent hours on just to get them to choose you.

The game of content entails a choosing-me-and-only-me mentality. You're lost in the slush pile if you don't stand above your competitors.

So why try if you'll only be denied?